The website thatgets you chosen.

You drag the before/after slider on the first screen yourself. Then the smile changes as you scroll, followed by prices with Kaspi installments and appointment booking.

The manicure comes together right on the hand: shape, colour, effect and design — for each nail separately or as a ready idea, finger by finger. Price and visit time are counted at once, and the artist gets a picture of the manicure with the booking.

No catalog: you pick a card — “For Mum”, “Sorry”, “Love you” — and the florist builds a bouquet for it right on the page, stem by stem. The composition and price add up stem by stem, a week in the vase plays as you scroll, and the order knows the courier’s time and route.

Type your business name and it goes up on the facade in 3D letters and lights up in the evening. Four sign types on your name, each with its own price by the centimetre, a day in the life of the sign as you scroll, and a stamped sketch in the request.

Five haircuts and five shades on one model: tap and see how it would look on you. The price, the time in the chair and the stylist are calculated for the chosen pair and go into the request.

You scroll and a house is built on a meadow by the mountains: piles, frames, roof, glass — then evening falls and the lights come on in the windows. Three houses to choose from with arrows right on the picture; the price and the timeline are recalculated at every fork and go into the request.

The room is renovated right on screen as you scroll, from demolition to parquet. The estimate builds up line by line, and the calculator gives the price and the timeline for your square metres.

A fall from the sky into a flatbread through three worlds, the dish assembled on the table, and a “build your own gyro” configurator: weight to the gram, a price for every item, Kaspi payment on delivery.

The products knit themselves as you scroll. A catalog with filters, quick view, a cart and checkout: Kaspi 0-0-12 installments on the whole cart, delivery and pickup.

The tour sells itself as a ride: scrolling takes you through eight landscapes to the sea, with route cards along the way, and at the end a price in tenge and booking with one button.

One working day with an assistant: mail, research, a letter, code, the calendar. The tone of the whole page switches with one button, a meeting is booked only after your “yes”, and twelve finished documents wait at the end.

One card lives through the whole page, from the poster to the plans. Transactions on the phone turn into a dashboard, and the theme repaints everything. Eighteen app screens drawn in code, without a single image.

The sneaker turns in your hands as you scroll, then comes apart in layers. The colour changes with one tap, and the specs fly in from the side as messages.

unofficial concept, not affiliated with Nike

A ski tracker sold with a single run: a film driven by scrolling, a freeze-frame in mid-air with the numbers, the app screens. Every number on the page comes from one table, so they add up.

An endless dive: the cup, the beans, the plantation, the coffee cherry, a drop reflecting the cup. The subscription is shown as a loop: plans in tenge, and the roast switches on the fly and repaints the picture.

An endless fall into an eye: the eye, the pupil, space, a ship, a porthole and the eye again. Six levels that never end.

A theme-park website: fifteen halls, a playable snake, a live terminal, physics, particles. It shows how far a browser can go at all.